Summer Course: Health Communication & Health Promotion

Start Date: 06/29/2020
End Date: 07/03/2020
Place: Peter Debyeplein 1 , Studio 1 | B 0.119 6229 HA The Netherlands
Organization: Maastricht University Department of Health Communication & Health Promotion


The Summer Course Health Communication & Health Promotion is organized by the Department of Health Promotion, which is situated within school CAPHRI and the Faculty of Health Medicine and Life Sciences of Maastricht University. The course leaders are Prof. Hein de Vries, professor in Health Communication, and Dr. Francine Schneider, senior researcher/lecturer Health Promotion.

About the courses

Health Communication & Health Promotion are important fields for researchers, practitioners and policy makers. The goal of this intensive course is to provide an overview of relevant theoretical perspectives, taking the motivational approach as a starting point: how can we motivate individuals and organizations to adopt healthy behaviours and policies? In particular, the transition of theory into practice will receive substantial attention.


After following this course you will be able:

to apply planning models;

to use models to assess the motivational determinants of health behaviours;

to develop health communication interventions;

to evaluate interventions;

to reflect on co-creation and marketing strategies involving multiple stakeholders.


Course format

The course will include plenary lectures, demonstrations and practical exercises. Plenary lectures will be used to provide insights into the main theoretical principles underlining this course. During the demonstrations experts will present on the successful application of this theory by providing real-life examples of health promoting interventions. During the activity all participants work in small groups to discuss and apply the theory to several relevant health problems.



Participants will receive a certificate after active completion of all course elements. The course load is equivalent to 1.5 ECTS.




The Schedule


June 29 Planning and Health Behavior Models

AM    The utilization of planning models will be discussed using a health communicational framework with three basic steps: Analyzing the problem, Behaviour interventions, Continuation of interventions by developing diffusion strategies.

PM    We will discuss several health behaviour models, and we will discuss the role of factors such as risk perceptions, attitudes, social influences, self-efficacy, (intrinsic) motivation, implicit associations and the role of emotions.


 June 30 Motivational Determinants

AM    The transition from the intention to behaviour does not occur automatically. Several theories stress the importance self-regulation, goal setting, and action planning and plan enactment in order to translate intentions into behaviour.

PM    We will discuss program development and relevant behaviour change strategies for realizing behaviour change.  >  Social Dinner at 6.00 PM



July 1    Behaviour Change

AM    We will explore the basic principles of health counseling and practice application of strategies and tools in order to motivate clients to change their behaviour.

PM    New digital communication methods, such as eHealth will be discussed, and we will concentrate in particular on the importance of tailored interventions: its principles, effects and how to make them.  >  City walk at 8.00 PM


 July 2    Tailoring Strategies to the target group and stakeholders


AM    In Health Promotion a multi-sectoral approach is needed, implying involvement of many stakeholders using co-creation principles. How can you develop this and asses motives for participation of these stakeholders, and created win-win principles?

PM    During the afternoon we will discuss implementation strategies, and will play the Change Game.


July 3    Evaluation

AM    We will discuss principles of process and effect evaluation using qualitative and quantitative measures, as well as the need for the cost-effectiveness analysis.



The course fee is € 800 (€100 discount if your register before May 1, 2020) includes materials on USB and paper, catered lunches & refreshments, and participation in the social programme.

If you also intend to participate in the Intervention Mapping Summer Course from 6 to 10 July 2020 you will receive a discount of €200 on the Health Communication & Health Promotion course fee. For more information on this course, please visit


More information about the course?

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